Abstract
The MDA Public Education Campaign has achieved significant engagement, surpassing previous milestones in video views and Find-a-Dentist searches. The article delves into the campaign's success, emphasizing its educational focus and strategic use of digital platforms. It explores the campaign's structure, target audience, and the integration of the Find-a-Dentist tool. With a shift from traditional TV commercials to digital advertising, the campaign's adaptability and real-time metrics are highlighted. The piece concludes by providing insights into the campaign's funding, oversight, and the content of the 2022 initiatives.
Recommended Citation
Pond, James and Maguy, Matt
(2022)
"The MDA Public Education Campaign: An X-Ray View,"
The Journal of the Michigan Dental Association: Vol. 104:
No.
6, Article 2.
Available at:
https://commons.ada.org/journalmichigandentalassociation/vol104/iss6/2
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