In this interview, Dr. Raymond Cohlmia, the Executive Director of the American Dental Association (ADA), reflects on his first year in office and discusses the challenges of overcoming the decline of membership marketshare. He addresses the importance of strategic forecasting, nimbleness, and the role of the ADA team in shaping the future of dentistry. Dr. Cohlmia also highlights the significance of science and research in dentistry and the ADA's commitment to global presence. The interview offers insights into the ADA's evolving strategies and its dedication to serving its members and the dental community.
Peters, Debra DDS
"ADA Executive Director Dr. Ray Cohlmia: "We're Focused on the Future, Not the Past","
The Journal of the Michigan Dental Association: Vol. 105:
1, Article 4.
Available at: https://commons.ada.org/journalmichigandentalassociation/vol105/iss1/4