Abstract
Dr. James Mercer, the new ADA Trustee for the 16th District, discusses the ADA's innovative approach to membership revenue growth. He acknowledges his predecessor, Dr. Gary Oyster, and shares his background in oral maxillofacial surgery. Dr. Mercer emphasizes the need for uncoupling dues from financial sustainability and increasing non-dues revenue to allow for a low monthly subscription to membership. He highlights the ADA's transformational changes under the leadership of Dr. Ray Cohlmia, the new executive director, who aims to increase membership and non-dues revenue.
Recommended Citation
Mercer, James DDS
(2025)
"TRANSFORMING DENTISTRY,"
Virginia Dental Journal: Vol. 102:
No.
1, Article 4.
Available at:
https://commons.ada.org/vadentaljournal/vol102/iss1/4