Abstract
Dr. Robert F. Morrison emphasizes the importance of ethics in dentistry, highlighting that every interaction with patients impacts their experience and the practice's reputation. He argues that ethics are integral to marketing and business decisions, influencing patient trust and referrals. A strong ethical foundation leads to a positive return on investment (ROI) by fostering patient loyalty and internal referrals, which are crucial for business health. Morrison encourages dentists to think beyond clinical procedures and consider the perspectives of staff, patients, and the community to build a lasting, reputable practice.
Recommended Citation
Morrison, Robert DMD
(2024)
"THE ROI OF ETHICS,"
Virginia Dental Journal: Vol. 101:
No.
2, Article 11.
Available at:
https://commons.ada.org/vadentaljournal/vol101/iss2/11