This editorial discusses the effectiveness of crafting an "elevator speech" for concise and impactful communication in various scenarios. Leaders at a previous MDA Board of Trustees orientation were trained to construct brief, efficient presentations of two to five minutes. The process involves targeting the audience's needs, focusing on critical points, and concluding with a call to action. Examples are given for addressing questions on MDA membership benefits, emphasizing volunteer contributions, services, resources, and the value of the MDA Journal. The editorial encourages readers to adopt these strategies for efficient communication in professional and public settings.
Smiley, Christopher J.
"The Elevator Speech,"
The Journal of the Michigan Dental Association: Vol. 105:
4, Article 5.
Available at: https://commons.ada.org/journalmichigandentalassociation/vol105/iss4/5