The American Dental Association (ADA) is facing a drastic decline in membership, with market share dropping to 59%. To combat this trend, the ADA focuses on early-career dentists and a strategic forecasting initiative to align with their values. However, there is concern that the language and approach are shifting towards treating members as customers rather than dental professionals. This shift raises questions about the commitment of new dentists to professional associations. The challenge lies in listening to member concerns and delivering values like professional support, ethics, and advocacy to make membership meaningful.
Maihofer, Michael G. DDS
"Commentary: What Makes Membership Matter,"
The Journal of the Michigan Dental Association: Vol. 105:
2, Article 3.
Available at: https://commons.ada.org/journalmichigandentalassociation/vol105/iss2/3