This article addresses the changing landscape of dental practice ownership and the growing importance of DSOs. The article discusses the journey of Great Hill Dental Partners from its inception at the advent of the Affordable Care Act in 2009 to become a fully functional, doctor-owned DSO.

The author emphasizes the need for practitioners to consider partnering with DSOs, especially in the face of rising challenges in the dental industry, such as increased administrative demands, reduced reimbursements, and the complexity of digital marketing and compliance. They outline the factors to evaluate when considering a DSO, including culture, support for clinical care, infrastructure, and the ability to implement best practices.

The article concludes by suggesting that the dental industry is headed toward greater consolidation, with DSOs playing a significant role in shaping the future of the profession. The author advises practitioners to consider organizational units or groups as a way to survive in this changing landscape.