SMART Audience marketing is a data-driven marketing approach focusing on reaching the right people with the right message at the right time. This can be done by segmenting and targeting audiences based on their interests, demographics, and behavior. A study by Forrester Research found that companies that use smart audience marketing can achieve a 72% increase in engagement and a 50% increase in satisfaction. These companies can also see a 10% increase in conversion rates and a 20% increase in ROI. The image shows a SMART outline for creating a Smart Audience marketing strategy. The method includes the following steps:
- Define your goals: What do you want to achieve with your smart audience marketing campaign? Do you want to increase website traffic, generate leads, or boost sales?
- Understand your audience: Who are you trying to reach? What are their interests, demographics, and behavior?
- Collect data: You need data to segment and target your audience. This data can be collected from various sources, such as website analytics, social media, and CRM systems.
- Segment your audience: Once you have collected data, you can segment your audience into groups with similar interests, demographics, and behavior.
- Target your audience: Once you have segmented your audience, you can target them with specific messages and content.
- Measure your results: It is essential to measure the results of your smart audience marketing campaign to see what is working and what is not.
By following these steps, you can create a smart audience marketing strategy to help you achieve your goals and improve your ROI.
Vassilakos, Timothy MS
"Your Journey through Dental Social Media: Master the Metrics,"
The Journal of the Michigan Dental Association: Vol. 103:
4, Article 4.
Available at: https://commons.ada.org/journalmichigandentalassociation/vol103/iss4/4