Abstract
This article explores effective strategies for leveraging the power of digital marketing channels like websites, search engine optimization (SEO), social media, video content, email campaigns, and online reviews to attract new patients and build brand awareness. However, a strong online presence alone is not enough.
The article emphasizes the critical role of office marketing in retaining patients and fostering loyalty through a welcoming environment, friendly staff, clear communication, personalized treatment plans, and patient-centered care. By aligning their online branding with their physical office experience, dental practices can create a cohesive, memorable journey for patients. The article provides actionable insights for dental professionals on integrating their online and offline marketing efforts, leveraging patient testimonials and educational content, engaging the local community, and using data to continuously refine their strategies.
Recommended Citation
Bosch, Brandon
(2024)
"The Perfect Blend: Maximizing Success with Online and Office Marketing for Dental Practices,"
Articulator Magazine: Vol. 29:
Iss.
4, Article 6.
Available at:
https://commons.ada.org/mddsarticulator/vol29/iss4/6