Abstract
This feature article advocates for using strategic planning as a more effective and sustainable alternative to vague New Year’s resolutions for dental practices and organizations. Strategic planning is explained as a proactive process that involves setting direction, allocating resources, and measuring progress through mission and vision statements. The author introduces the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and the GOST system (Goals, Objectives, Strategies, Tactics) as key frameworks. As President-elect, the author shares his efforts to conduct a Zoom strategic planning session to gather member input and develop a clear, documented plan for the future of the AADEJ.
Recommended Citation
Feinberg, Edward M. DMD
(2026)
"Ditch those Resolutions! Make a Strategic Plan Instead!,"
AADEJ - The Communicator: Vol. 12:
Iss.
1, Article 5.
Available at:
https://commons.ada.org/aadej-communicator/vol12/iss1/5