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Abstract

In this feature, Katherine Fiorillo, Senior Editor, Michigan Alum, provides a strategic overview of the benefits and best practices of digital publishing in the dental field. While acknowledging the authority of print, the author demonstrates that digital platforms offer essential advantages, including immediate engagement, measurable analytics, and targeted content distribution. The guide outlines technical considerations for single articles and full digital issues, emphasizing the importance of Search Engine Optimization (SEO) and web accessibility.

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