Abstract
This guest feature argues that print magazines are a worthwhile and necessary investment for associations, focusing on the three pillars of expectation, engagement, and experience. Print publications establish trust because they imply an inherent vetting process; affluent consumers trust print magazines the most, and print advertisements are significantly more trusted than social media ads. Print provides a respite from digital fatigue, with Worldmetrics finding that readers spend an average of 41 minutes engaging with a printed magazine, far exceeding the 3 to 7 minutes typically spent online. Printed materials enhance retention, recall, and emotional processing, strengthening the association's brand. Ultimately, the print publication is a tangible benefit that serves as a consistent reminder of membership, thereby enhancing the overall membership experience.
Recommended Citation
LaCross, Jillian
(2025)
"Three Cheers for Print!,"
AADEJ - The Communicator: Vol. 11:
Iss.
3, Article 6.
Available at:
https://commons.ada.org/aadej-communicator/vol11/iss3/6
Included in
Dentistry Commons, Journalism Studies Commons, Marketing Commons