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Virginia Dental Journal

Abstract

Creating an efficient, long-term content plan for your dental practice's marketing can save time and effort. Key strategies include using an editorial calendar to plan content around important dates, building a bank of photos, quotes, and testimonials, and recycling content by slicing it into smaller pieces for various platforms. Tools like Google Sheets, Canva, and third-party content from organizations like the ADA can help streamline the process. This approach ensures consistent, strategic, and creative content aligned with your marketing goals.

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